In the run up to the 75th anniversary of Korean liberation in 2020, I have designed a 75 day in-house coffee experience for EDIYA COFFEE, South Korea's largest coffee chain.
The project is inspired by repurposing commemorative memorabilia into a Korean modern living day context.
From stencils to fresh coffee flavours, loyalty cards and napkins, this self-initiated project incorporates original photography, a unique geometrical visual identity and Hangul calligraphy with EDIYA’s logo. This will not only spark public interest into traditional Korean culture for 75 days in Seoul based EDIYA shops but sales and profit too.
In close collaboration with Loughborough Students Korean Society and Alumni.
KOREAN TRANSLATOR: Mr Sungjin Choi (BSc, MSc)
Brand Strategy and Cultural Analysis - Graphic Design - Illustration - Photography - Pitching
All work is my own.
MANY THANKS TO:
Loughborough Students Korean society and Alumni
Crystal and family
황보한준 (Hwangbo Hanjun)
Jae
기찬미 (Ki Chanmi)
김 벤 (Kim Ben)
김재윤 (Kim Jaeyoon)
Ko Hae Kyoung
Lee Joonkyu and family
이 주상 (Lee Jusang)
Lee MinSeok
박재욱 (Park Jae-wook)
박수정 (Park Sujung)
이승혁 (Seunghyuk Josh Eo)